Provincial Addiction & Mental Health Helpline
The Provincial Addiction & Mental Health Helpline Launch Campaign was designed to touch lives and foster a sense of hope and understanding. This campaign included digital and print assets, announcing the arrival of the new provincial hotline.
I wanted New Brunswickers in need to see this campaign and feel less alone. Each piece of this campaign was crafted with bright and friendly colours to deliver a message of care and embrace individuals with warmth and empathy.
There was a 12-14% increase in calls to the hotline during the months it ran (as of December 2023).
All assets were designed and used in both English and French.
Colour Contrasts passing WCAG 2.1 Level AA standards.
Project Timeline
June - August 2023
Role
Art Direction
Design
Animation
Software
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Company
Government of New Brunswick
Colour Palette (WCAG 2.1 Level AA Passing contrast between primary colour and tints/shades)
Social Carousel
Paid Digital Ads
Wallet Cards
Rack Cards
Wall Poster
Social Media - Video