Atlantic Competencies Toolkit 

This project aimed to promote the Atlantic Competencies Toolkit to a broad audience in New Brunswick, from teenagers to adults. The toolkit helps individuals discover their strengths and interests to navigate their future careers and personal development. To create an eye-catching balance between professionalism and approachability, I utilized more serious colours complemented by playful floating bubbles showing icons that represent the various skills assessed. This project was a valuable learning experience, particularly in the area of animation, a skill I am actively learning.

All assets were designed and used in both English and French.

Project Timeline

January - March 2023

Role

  • Art Direction

  • Design

  • Animation

Software

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe After Effects

Company

Government of New Brunswick

Colour Palette & Icons

Static Socials

All assets were created in both English and French languages.

Tiktoks/Reels

Audience:

General

Audience:

Job Seekers

Audience:

High School Students

Printed Postcard

Previous
Previous

Coming Soon - NB Health Awareness Campaign

Next
Next

New Brunswick Provincial Addiction & Mental Health Helpline