Atlantic Competencies Toolkit
This project aimed to promote the Atlantic Competencies Toolkit to a broad audience in New Brunswick, from teenagers to adults. The toolkit helps individuals discover their strengths and interests to navigate their future careers and personal development. To create an eye-catching balance between professionalism and approachability, I utilized more serious colours complemented by playful floating bubbles showing icons that represent the various skills assessed. This project was a valuable learning experience, particularly in the area of animation, a skill I am actively learning.
All assets were designed and used in both English and French.
Project Timeline
January - March 2023
Role
Art Direction
Design
Animation
Software
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Company
Government of New Brunswick
Colour Palette & Icons
Static Socials
All assets were created in both English and French languages.
Tiktoks/Reels
Audience:
General
Audience:
Job Seekers
Audience: