Clean Energy New Brunswick

This project involved creating a comprehensive brand identity for the New Brunswick Energy Secretariat, specifically for use at international conferences promoting the province's clean energy production. It includes multiple logo variations, such as a standard logo, a logo with a tagline, and a lockup incorporating the international New Brunswick logo. All variations were designed in both English and French for bilingual use. The target audience included companies and policymakers in the global energy sector. The logo prioritizes a modern, minimalist aesthetic, focusing on clean typography for a sophisticated and impactful presentation.

Interestingly, in a testament to government's penchant for logo creation, the project ultimately wasn't used, as the client decided they didn't need one after all. But hey, at least they have a great design on hand if they ever change their minds!