Every Drop Counts:

A Breastfeeding Guide for You and Your Family

"Every Drop Counts: A Breastfeeding Guide for You and Your Family" is a 50-page booklet designed (in French and English) to guide new mothers through the breastfeeding journey. Recognizing the challenges faced by new parents, the focus was on creating a friendly and approachable resource. The design prioritizes an informative, clean and friendly aesthetic with pops of colour, making the information easily digestible for sleep-deprived parents. Color-coded sections streamline finding the information people need, minimizing stress and frustration during a demanding time.

Project Timeline

January - March 2023

Role

  • Art Direction

  • Design

Software

  • Adobe Illustrator

  • Adobe InDesign

Company

Government of New Brunswick

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Motion Graphics